The key inspiration driving Red Coral since its inception is to support standalone boutique Resorts/Lodges or passion driven Experience Curators in their Business Operations & Revenue Generation. Over the years we have specialized in this niche and are successfully helping our partners in achieving the same.
Our Sales, Marketing & Representation partnership enables higher visibility and quick reach into both Inbound & Domestic B2B as well as B2C segments. With good insight into the customer aspirations for a boutique experience based resort we actively engage with our partners in creating and executing a relevant Sales & Marketing strategy. We help in fine tuning the product, curating local experiences, creating pricing strategies, enhance brand’s digital presence and regularly share market feedback and intelligence. We have effectively demonstrated a significant increase in the revenues of our partners and have been able to open up multiple channel of sales for them.
Our Reservation & Room Inventory Management services ensures efficient conversion of sales leads originating from Direct Guests, Trade or Online Portals. The tech enabled Central Reservation Office is an added point of sales converting enquiries way above the market standards and meticulously managing the entire reservation operation with minimum revenue leakage and high customer satisfaction.
We understand the importance of Cost Optimisation for stand alone resorts so a large part of remuneration for our services is modelled on ‘Pay for Performance’ directly based on the revenue generated for our Partner.
Red Coral Travel Experience is currently supporting many satisfied partners and we have consistently delivered, year on year, a much higher revenue growth for them vis a vis the market growth. Please call/write to us and we will be happy to explore the synergies for partnership towards the mutual path of growth.
result driven strategy
OUR SERVICES
SALES & MARKETING REPRESENTATION
- Enhance Brand Visibility through consistent Offline & Online Marketing.
- Establish strong product presence within relevant Destination Management Companies & Inbound Travel Agencies.
Increase product visibility within Domestic Travel Agencies. - Regular communication to Trade & Direct database through multiple mediums like emailers, newsletters, flyers, promotions etc.
- Planned Sales Blitz & Roadshows in multiple cities and feeder markets.
- Representation in Domestic & Expat trade events, shows & fairs.
- Collaboration and enlisting with offline/online influencers or portals.
- Increased online presence under Red Coral Social Media & Digital Marketing Initiatives.
- Significant increase in Sales Revenue through all of the above
RESERVATIONS & ROOM INVENTORY MANAGEMENT
- Highly Responsive tech enabled Reservation Office with integrated CRS, Channel Manager, PRI & Call Cen Solution.
- Enquiry calls & Email management by skilled industry manpower.
- Robust reservation and follow up processes for efficient lead conversion ratio and customer delight.
- High availability with 12 x 7 x 365 days shift functioning with voice mail during off hours.
- OTA and Rate management.
- Payments and Invoice management.
- Reservation database management, regular reports and business analytics.
STRATEGIC CONSULTING
- Developing Sales & Marketing strategies.
- Pricing Strategies.
- Product Development.
- Curating Experiences.
- Social Media & Other Digital Marketing Strategies.
- Detailed Business Feasibility for Prospective Hoteliers
- PR & Publications
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testimonials
Red Coral is truly a boutique travel marketing entity, that gets into the skin of the property to bring in guests and experiences that blend with the product. For Abbotsford they have been patient, very attentive to the owners requirements and strategy, bringing their share of experience and expertise to up the ante for Abbotsford, Nainital. Their focus and personalised inputs, working closely with me on each aspect of the heritage homestay is what sets them apart from those who believe in quantity over quality. Red Coral is nothing but quality.
RedCoral – Our true partners!
Partnership is a promise from most but truly fulfilled by only a few. Shobha and Vinay teamed-up to be the best partners we could have asked for at a time when our business really needed it.
As Forsyth’s representation and reservation team RedCoral chose to take up the challenge at a time when we were going through a transition and a difficult time. Shobha and Vinay took on the baton to rebuild the business which was faced with uncertainty and doubt.
Red Coral Travel Experiences have developed an effective Hotel-marketing brand, with a collection of hand-picked properties, offering personalized and unique experiential stays to their guests.
With an eclectic mix of boutique hotels and wildlife lodges under the umbrella of Red Coral, the Directors, Shobha Chadha and Vinay Kala, have established a strong relationship with the travel-trade, hotel-industry and the tourism-fraternity, which is a key to nurturing successful partnerships.
Shobha honed her hospitality skills under top brands of five star hotels in India and Dubai in the initial years of her career and at this juncture became smitten with travel. She possesses an intricate understanding of how to efficiently manage the fine balance between the customer expectations and hotel business needs.
Vinay completed 15 years of distinguished service with the Indian Army and 10 years with the corporate sector in senior management roles before deciding to actively work in the field he is truly passionate about: Travel.
Write to shobha@redcoral.in | vinay@redcoral.in